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Connect Instagram

Overview​

Connecting Instagram lets you publish photos, carousels, and Reels on a schedule, pull post and account insights into Krafon's analytics, and sync incoming comments to your unified inbox. Instagram connects through Meta, so the setup runs through a Meta sign-in.

Before you start​

To connect Instagram, you need:

  • An Instagram professional account — either Business or Creator. Personal accounts are not supported.
  • That account linked to a Facebook Page you manage. Instagram's API requires the Page link to authorize publishing and insights.
  • Admin access to the Facebook Page during the connect flow.
Switch to a professional account

In the Instagram app, go to Settings → Account type and tools → Switch to professional account, then link it to your Facebook Page. This is free.

How to connect​

  1. Go to Connect Accounts (/<workspace>/accounts).
  2. Click Connect Instagram.
  3. You're redirected to Meta. Sign in to the Facebook account that manages the linked Page.
  4. Grant the requested permissions and select the Page (and its linked Instagram account) you want to connect.
  5. Krafon stores the connection.
  6. You return to a confirmation, and your Instagram account appears with a health status.

Selecting an Instagram professional account during the Meta connect flow

What you can do​

  • Publish single images, multi-image carousels, and Reels — all with your approval before they go live.
  • Pull insights such as reach, impressions, and engagement into Krafon analytics.
  • Sync comments on your posts into the Inbox so you can reply from Krafon.

Limitations​

  • Personal Instagram accounts can't be connected — you must use a Business or Creator account linked to a Facebook Page.
  • Some content types and metrics are governed by Meta's API and may differ from what you see in the native app.

Common issues​

Problem: "Account not eligible" during connect. Solution: Your Instagram account is either still personal or not linked to a Facebook Page. Switch it to a Business or Creator account and link it to a Page you manage, then run the connect flow again.

Problem: Your Instagram account doesn't appear in the list. Solution: Make sure you signed in with the Facebook account that manages the Page, and that you granted all requested permissions. Re-run Connect Instagram and grant every scope.

Problem: The account shows "expired / needs reconnect." Solution: Open Connect Accounts and reconnect. See Connection Troubleshooting.